Google Analytics - track your website performance and generate reports
Google Analytics is a powerful tool for website owners and digital marketers alike, offering easy-to-use features and powerful insights into your website’s performance. With Google Analytics, users can track their website’s key metrics such as pageviews, visitors, and engagement. The platform provides detailed reports on user behavior and trends, making it easy to understand visitor needs and preferences. Additionally, its audit features provide valuable recommendations on how to further optimize the user experience and increase conversions. From SEO analysis to social media reporting, and user segmentation to retargeting functionality, Google Analytics is an invaluable resource for understanding the ins and outs of online marketing strategy.
Hootsuite - manage multiple social media accounts in one platform
Hootsuite makes it easier than ever to manage multiple social media accounts with their one-stop-shop platform. This comprehensive tool allows users to stay updated, keep track of analytics, schedule posts, opt into conversations, advertising campaigns and so much more! With a user-friendly interface and drag-and-drop calendar feature, it enables users to save time by managing multiple accounts on the same account which helps to improve visibility across each platform. Whether you're a business owner or media influencer, Hootsuite has got everything you need to reach audiences in an effective manner.
Mailchimp - create campaigns, measure results, and build customer relationships
Mailchimp is the ultimate tool for creating and managing campaigns that reach your customers. With drag-and-drop templates and helpful analytics, you have control over the look and feel of your message as well as the ability to measure results. Additionally, the platform is well-equipped to help you build meaningful customer relationships. With features like automated e-commerce emails, custom forms and segmentation filtering, Mailchimp gives you everything you need to engage your contacts in a timely and interactive way. In short, using Mailchimp can be a fresh start for your digital outreach—allowing you to make contact with customers more quickly and professionally than ever before.
Buzzsumo - find the best topics and influencers to target for content marketing
Buzzsumo is an essential tool for content marketers who want to make sure they're targeting the most relevant topics and influencers. It gives you access to real-time data on what is resonating with readers, allowing you to optimize your content in order to make it more engaging and rewarding for your audience. Our in-depth analysis shows which topics have generated the highest amount of shares, interactions and views, ensuring that you create content that will generate a positive response from the digital world. Not only does this save time when creating content but it ensures that you don't waste time promoting irrelevant topics. With Buzzsumo, you can now turn your passion into a successful marketing campaign.
CoSchedule - plan and organize content across different channels
CoSchedule is a game-changing content planning tool. It helps businesses and other organizations to easily plan and organize content across different channels such as social media, blog posts, and email campaigns. With CoSchedule, users can create an organized timetable of when and where content should be published, keeping it synchronized all the time. Additionally, the unique drag-and-drop calendar makes it easier for managers to feel in control of their content delivery strategy at any given moment. Whether you're working on boosting website engagement or increasing your marketing reach, CoSchedule is a powerful tool for helping you achieve success!
Canva - create professional-looking visuals like infographics and graphics
Canva is a powerful online tool perfect for anyone wanting to create professional-looking visuals. Often referred to as a free graphic design platform, it's used to make high-quality infographics, designs, logos, and more - quickly and easily. At its core, Canva utilizes intuitive drag-and-drop features so that users can build beautiful visuals in minutes without needing to know complicated design processes. The layouts can be customized with personalized fonts, colors, and more – all created by an extensive collection of images, shapes and illustrations. Plus, you can take advantage of pre-made templates designed by professional designers to really take your graphics up a notch!
While there are numerous tools out there to assist with digital marketing initiatives, the five programs discussed above are an essential part of any business’s digital marketing toolkit. From tracking website performance with Google Analytics to building customer relationships with Mailchimp and organizing content across different channels with CoSchedule, these programs offer easy-to-use features for anyone looking to enhance their digital marketing strategy. Furthermore, Hootsuite and Buzzsumo provide powerful capabilities for managing multiple social media accounts and finding the best topics and influencers, respectively. Finally, Canva’s user-friendly interface allows users to create professional visuals quickly and easily. Whether it’s for improving a DIY digital marketing plan or supplementing an agency’s services, these five programs are sure to provide invaluable assistance in achieving any business’s digital marketing goals.
